How I Would Use The Creative Vado To Help Myself Make Money Online
June 14, 2008 – 7:50 pm|
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From a marketing perspective, online video has a number of benefits over traditional text.
1) Different Learning Styles
We all appreciate different modalities. Some people like to read, others to watch and others still like to listen in order to absorb information. By having the content on your website available in only one format - like text - you are severely limiting the uptake of your content. In contrast, having content in video format means those visitors who prefer either video *or* sound are catered for, greatly increasing the reach of your message.
By having content in the format best suited to your visitors, you will increase the results you generate as you will find your messages are “taken to heart” better.
But it’s not just this modality element. Even for people who like text, video is the perfect format to show somebody how to do something. Let’s say you’re trying to train your dog to roll over. You can read about it on a web page, even see pictures of it, but it’s not until you see someone *do* it in video that you get the “Aha!” moment.
This problem-solving element can be powerful in helping your affiliate sales. You can show someone how to put up a shelf for example, then show them the tools you used, how much you like them, and where to get them from. You’re providing a useful service, and they may well end up buying the same drill as you and in doing so, earning you a commission. This “show and tell” element can be applied to almost limitless processes and products.
2) Video Is Easy To Share
Thanks for online video services such as YouTube and Google Video it is easy to share video using email, social bookmarking and/or embedding videos in your website. In that way, your message can spread rapidly if it is interesting enough to pass on. Visitors to your videos will send the link to their friends, add it to their MySpace page etc. and your viewer numbers can grow rapidly.
3) Video Ranks Well Organically
At present, Google seems to love video content, which isn’t surprising bearing in mind they are the world’s most visited search engine *and* they own YouTube, the world’s most visited video site. This turns out to be a killer combination and videos are now achieving excellent ranks for numerous keywords.
For long-tail keywords, often making a short video, then publishing it to a video sharing site and social bookmarking it to build a few trusted links to it can be enough to hit the top 10 results for a given keyword phrase and start building organic traffic to your message.
What’s more, try to get your text-based website to the top of the organic search engines for phrases like “mortgage” or “dog training” and you’ll likely fail. Competition is so hot in many markets now that it can be hard to get a foothold in many verticals.
With video, in contrast, the playing field is still wide open in most areas. You can often gain visibility not just in Google, but in YouTube, Viddler, MSN and a host of other sites by using video. It’s a “short cut” to search engine traffic and this is the perfect time to make use of it.
4) Video Builds Trust
The internet suffers from being an anonymous place. You don’t know who is behind any website. We’ve all heard horror stories of people making off with a boat-load of cash after conning some innocent people on the Internet. It’s hard to tell who is legitimate, and who is a fraud. Who *really* is a dog training expert offering solid advice, and who is a teenage kid trying to steal your credit card number?
Video helps to bridge that gap by showing “the person behind the HTML”. Videos, like blogging, help to build rapport and to show your visitors *who* they are dealing with. And as we all know, people buy from people they like.
These four essential elements boil down to a golden money-making opportunity - and the time to harness it is right now.
From my point of view I have done some screen capture videos which have done quite well but using a video recorder like the Creative Vado will help me ramp up the results even more and create some truly impressive presentations.
Here’s the basic plan to help make more money online using video…
1) Look For Problems In The Market
Look for niches, questions, problems. The sort of things people are researching online and are desperate to find a solution to. An excellent guide on finding niches like this is Desperate Buyers Only. Let’s take an example here just to help show the process - and that is “How To Lose Weight Fast”. Nobody wants to lose weight slowly - they want a quick solution to get into a wedding dress, bikini or trunks in the next month.
2) Find One Or More Solutions
Go looking for related affiliate products like weight loss pills (a hot topic), weight loss patches, diet books on Clickbank and so on. Compare and constrast them to find those which you think will convert the best and really get to know the products well. Then register related domains for those products and cloak them so that, as an example, www.HoodiaDietPills.com actually forwards through to the highest-converting Hoodia offer you can find and so on.
3) Create A Process
This is where the “show” not “tell” element of video comes in. Don’t just say “to lose weight fast, buy these pills”. No, make it educational and informative. Try out some diet pills. Ask people on weight loss forums which ones work best. Ask for opinions. Email people who have tried them and then stick all this opinion together to make an educational video about which diet pills work and which don’t. End each video with one or more of your cloaked domains where viewers can get more information on the products mentioned.
4) Collect The Profits
By making your videos genuinely useful people will visit the sites you mention when they finish watching your videos. What’s more, if it really is useful, you will quickly generate word of mouth for your videos, build traffic and ultimately create even more sales.
This is a process I am already using on a small scale, but having the use of a video camera such as the Creative Vado would help me ramp up this process massively, pumping out video after video and quickly generating a considerable number of carefully-targetted visitors to my offers.
If you want to find out more about the Creative Vado video camera or this post has inspired you to get making videos, you can enter a competition at present to win one of these cameras. Find out exactly how by visiting Click Consultants or The University Kid - both of which list full details for entry.
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